The story of Yuri Skincare
We're the team obsessed with making Korean active-skincare work for Indian skin — without the import-tax markup, the hangul confusion, or the formulation compromises that come with most "K-inspired" Indian brands.
What we believe
Korean dermatology is the most-funded skincare R&D engine in the world. Seoul derms publish more peer-reviewed papers on pigmentation, hyperpigmentation, and barrier repair than anywhere outside Switzerland. The molecules they use — PDRN, fermented rice, heartleaf, copper peptide, multi-weight HA — work better than what most Indian brands carry.
But "works in Seoul" isn't the same as "works in Mumbai monsoon." K-formulations are built for 18°C dewy climates and ceramide-rich pale skin. Indian skin sits in 40°C heat, melasma-prone pigmentation pathways, and post-acne marks that just don't fade. So we reformulate every drop.
How we work
- We start with the Korean active. The molecule that's clinically validated in Seoul gets first say in the formula brief.
- We reformulate for Indian skin. Lighter emulsion bases, pigmentation-supporting actives, sunscreen-compatible pH. Tested in our humidity, not in someone else's.
- We manufacture in India. Lower import tax, faster turn, fresher product on your shelf. Same K-grade raw materials, sourced through our Seoul lab partners.
- We publish the % on every label. If we say 3% niacinamide, that's 3% — verified by COA on every batch.
The Glow & Renew range
Six products designed as a complete weekly routine — scrub, tone, mist, treat, sleep, finish. Each one earns its place; nothing on this list is filler. You can use them standalone, but they work harder together.
Who we are
A small Indian team obsessed with Korean active-skincare done right for our skin. Our formulation leads have combined 18 years at Korean and Indian skincare houses; our in-house dermatologist panel reviews every claim before it ships.
Questions? Talk to us — we answer within one business day.