Dewi
A pH-reactive lip oil that shifts from blue to your personal pink the moment it touches your lips. Jojoba and hibiscus pigment nourish while the colour blooms — and your pink is different from your friend's. One product, infinite shades, zero matching effort.
"The colour-shift idea isn't new in Korean beauty — Etude House did it for years. What's new is the formula: jojoba and hibiscus instead of mineral oil, so your lips feel softer at the end of the day, not drier."
— Yuri Skincare formulation leadYour skin journey
What real customers report at each milestone — averaged across 1,400+ reviews.
Inside the formula
How it works on Indian skin
Molecularly close to skin's own sebum, which means it absorbs instead of sitting greasy. Deeply nourishes the lip barrier.
The colour magic. Reacts to your lips' personal pH and reveals a custom pink — your shade is yours alone.
Antioxidant protection against pollution and free radicals. Supports the lip barrier so lips get softer with use, not drier.
Made for these concerns
Why you'll keep using it
- Your colour, not a brand colour — Instagram-magic activation
- Glossy not sticky — survives masks, mugs, makeout
- Multipurpose — works as a cheek tint too
- Nourishing oil base — lips feel softer with use, not drier
- Replaces 4 lipsticks in your bag
How to use
- Apply with the doe-foot wand directly to clean lips
- Watch the blue oil bloom into your custom pink in seconds
- Press lips together once — don't blot
- Reapply anytime. Layer for deeper colour.
- Bonus: dab on cheekbones as a glow tint.
What real customers say
Most asked
How is everyone's colour different?
Hibiscus pH pigment reacts to your lips' pH (acidic vs alkaline). The more pigmented your lips, the deeper the resulting pink. Identical product, infinite outcomes — that's the magic.
Will the colour stain my mug or partner?
Light kiss-proof, not transfer-proof. Sips a mug fine; a full kiss transfers some. Reapply post-meal.
How long does the colour last?
2-3 hours of solid colour, 4-6 hours of subtle tint. Reapply for fuller wear.
Vegan?
Yes. Cruelty-free. Hibiscus pigment is plant-derived.
Pregnancy-safe?
Yes. Food-grade jojoba and hibiscus, no parabens, no synthetic fragrance.
Can I use it as cheek tint?
Yes — dab a tiny amount on cheekbones. Same pH magic gives you a perfectly-matched flush.
Will it dry my lips?
No — opposite. Jojoba oil base is occlusive enough to nourish, vitamin E protects the lip barrier. Most users report softer lips after 2 weeks.
